As many foreign brands learn the hard way, WeChat brand registration is a prerequisite to avoid having your trademark being hijacked: someone setting up a WeChat account named after your brand can easily capture traffic from users searching from your name (see example below)!
1. Register your trademark with WeChat to avoid traffic hijacking
As WeChat account names are attributed on a first come first served basis, hijacking of international brands on WeChat is very common. “Verified” account only means Tencent has verified the business registering the account is genuine. Registering your trademark is an additional guarantee for WeChat users that they are actually interacting with the brand.
Here is what a registered brand looks like vs. a regular verified account.
2. How to register your trademark?
|Steps & info required
|Trademark registration certificate (or with Signed and chopped WeChat Application Form if you are a trademark licensee）
|When going for trademark protection registration, the wechat account needs to be named after trademark
|Cost = none
|Not shared by Tencent
3. WeChat trademark registration is a prerequisite to set up your brand zone
Once registration is successful, go the extra mile and set up your WeChat brand zone. Learn more about it: + WeChat Brand Zone: extend your WeChat presence by taking over the first search result