China B2B Digital Marketing Agency
The Chinese digital market doesn’t run on Google or LinkedIn. We help foreign brands enter, build visibility, and generate leads on WeChat, Baidu, and China’s major B2B platforms — without the guesswork.
WeChat Management
With the average Chinese spending an hour or more per day on the platform, Wechat is one of the most important tools in any China Digital Marketing Strategy. Vertical provides a full service offering of solutions for Wechat to help you build a following, keep your audience engaged with your brand and deliver relevant content to your followers.
WeChat SEO (Search Engine Optimization)
Unlock organic traffic from 1.3 billion monthly active users through strategic WeChat search optimization. Learn proven tactics for both Sogou Search (搜一搜) and Kandian Discovery (看一看).
Generative Engine Optimization (GEO) for WeChat & Baidu
Optimize your B2B presence in China with Generative Engine Optimization (GEO) for WeChat and Baidu. By aligning your content with AI-driven platforms like Baidu’s ERNIE Bot and WeChat’s search ecosystem, your business gains visibility where decision-makers ask questions—earning trusted, contextual recommendations from AI assistants. This means higher-quality leads, stronger brand authority, and faster conversion cycles, all while staying ahead in China’s AI-first digital landscape.
Strategy & Research
Vertical will work with you to research the market and design a strategy and solution best suited to address the business challenges your company faces. We will help you understand your target audience, your competitors’ strategies, map out channels, partners, influencer and KOLS and come up with a plan for implementation.
Custom WeChat Development
Engage with your followers . We build custom HTML5 campaigns to help promote your brand and drive customer engagement. Interactive pages or campaigns make your content more shareable and allows your followers to share, repost and comment on your posts. We also build WeChat Miniprograms which are lightweight Apps built inside WeChat. Miniprograms offer the same features as native iOS and Android Apps only at a fraction of the cost and development time.
Website Design & Development
Vertical designs and builds custom corporate and ecommerce websites for our customers integrating design thinking and user functionality to drive engagement and measurable outcomes. We work with the latest content management systems and have a team of developers that leverage the latest technology and languages for custom solutions.
Local Service & Support
When digital marketing goes well, your build your brand, create leads and generate opportunities. However, while interest and leads are vital for business success, without an infrastructure on the ground to interact with your customers and audience, it would be for naught. Especially in the China market, quick and active response is important to establish and maintain credibility. With our team on the ground, Vertical can chat with customers, respond to enquiries, gather essential information, pass on leads and support communication with your audience on a range of platforms.
Host, Localize & Maintain
With language and cultural barriers, as well as the “Great Firewall”, adapting your website for China is imperative. Vertical offers a range of such services including local web hosting, full site review for optimization, ICP license registration, backend management, translation and ongoing maintenance and support.
Reporting & Media Monitoring
Having a clear understanding of your market, your brand and your performance is vital to making strategic decisions. Vertical offers both standalone and integrated reporting and media monitoring services that keep your finger on the pulse of what’s happening with your brand, competitors, products, and market. We leverage a full range of channels from web to social media to news, across platforms. Reporting can be integrated into other services or can be a standalone service.
Baidu SEO & SEM
Baidu is the most important search tool in the China market with a range of tools available for businesses looking to leverage the search engine and its ecosystem of tools and platforms. Baidu offers search visibility and ranking, advertizing, search engine optimization and internal platforms within their ecosystem that promote content. Vertical has a dedicated SEM / SEO team that can help you get the most out of Baidu by helping you to boost traffic, increase your ranking, manage PPC campaigns and more.
Our Clients & Partners
