Driving Growth for B2B Brands:
Results, Innovation and Partnership.
Our case studies demonstrate our commitment to driving growth.
Explore our recent work—where strategic insight meets execution.
Agilent Case Study
CLIENT
Agilent
SERVICES
Baidu, WeChat & Bilibili
Category
Project Scope:
- Create product entries on Baidu Baike & Sogou Baike
- Develop marketing content via Baidu Zhidao/Zhihu Q&A
- Multi-platform promotion (Baijiahao/Zhihu/Bilibili)
- On-site SEO for domain authority
- WeChat “Search” Optimization
Achievements:
- 95%+ positive Agilent brand content
- 300% monthly traffic growth
- 2,000+ customer inquiries/conversions
- 50% boost in brand exposure
PerkinElmer Case Study
CLIENT
PerkinElmer
SERVICES
Baidu PPC
Category
Project Scope:
- Managed PerkinElmer’s main account, life sciences account, diagnostics account & South Korea Google Ads account
- Developed operation strategies, optimized quality score, boosted conversions & reduced CPL
- Assisted in providing ad review materials for medical device promotion
Achievements:
- Ad clicks & conversions up over 50%
- CPL reduced from 1,000 RMB to under 200 RMB
- Within 6 months, achieved $59,000 direct sales & $1.73M inquiry value with a budget under $9,000
Leica Case Study
CLIENT
Leica
SERVICES
Baidu SEO
Category
Project Scope:
- Launched multi-platform campaigns (Baijiahao/Zhihu/Bilibili)
- Enhanced on-site SEO for domain authority
- Achieved KPIs: traffic growth, keyword ranking,conversion
Achievements:
- 100% average monthly traffic increase
- Reduced bounce rate & extended session duration
- Annual targets met: conversions, keyword rankings, traffic
- 65%+ boost in brand visibility
cytiva Case Study
CLIENT
cytiva
SERVICES
WeChat Campaigns
Category
Project Scope:
- Planned and excuted a serices of campaigns promoting a new school year
- Created slogans, copywriting and Call-To-Actions
Achievements:
- For all campaigns, client receved over 900 valid leads
Roche Case Study
CLIENT
Roche Diagnostics
SERVICES
Baidu PPC
Category
Project Scope:
- Promoted new blood glucose meters on Tmall via Baidu Ads
- Defined promotion strategies, created landing pages, built & optimized ad accounts, and maintained account performance
- Designed Ad review materials for medical device promotion
Achievements:
- Baidu Ads clicks exceeded 50,000 in 3 months
- Over 3,000 orders contributed during the service period (105% increase vs. usual)
- Cost Per Lead (CPL) below client’s required range
Thomson Case Study
CLIENT
THOMSON
SERVICES
Baidu SEO & SEM
Category
Project Scope:
- Managed Thomson’s Baidu promotion & SEO in China
- Assisted in formulating Thomson’s promotion strategies
- Created landing pages & optimized account structure
Achievements:
- 3,000-4,000 stable conversions annually, with over 10% yearly growth
- Qualified leads rate above 40%
- Cost per lead reduced from initial 250 RMB to under 200 RMB
Skoda Case Study
CLIENT
Skoda Yeti
SERVICES
Baidu & Zhihu
Category
Project Scope:
- Create relevant product entries on Baidu Encyclopedia
- Create related entries on Wikipedia
- Develop marketing copy for Skoda via Baidu Knows & Zhihu Q&A
- Publish Yeti-related information on Autohome, Pacific Auto, Baidu Tieba, etc.;
- Post soft articles on Weibo, QQ Space, etc.
Achievements:
- Positive content rate of Yeti brand over 95%
- Daily traffic exceeding 100k
- Over 1,000 soft articles created
- Customer messages & guided messages over 10k; brand exposure up 50%
Abcam Case Study
CLIENT
Abcam
SERVICES
Xiao Hong Shu (Red Book)
Category
Project Scope:
- Focused Audience Targeting: Content was exclusively tailored for the “biomedical researcher,” eliminating virtually all off-topic material. This cultivated a reputation for unique, specialized authority within the platform’s science communication space.
- High-Value Content Strategy: The core approach centered on delivering substantial “hardcore” research knowledge and practical guides, establishing the account as a definitive resource.
- Seamless Product Integration: Product information and solutions were expertly woven into educational content, providing value-first exposure to relevant tools and services.
- Community & Emotional Resonance: The strategy included creating content that sparked strong emotional connection among researchers, fostering a sense of shared identity and professional camaraderie.
- Strategic Engagement Activities: Regularly scheduled giveaways featured highly desirable prizes for the audience—such as e-gift cards, external hard drives, lab notebooks, and coffee mugs—driving participation and reinforcing brand affinity.
Achievements:
- 10+ Keywords ranked within the top 10 positions.
- 100,000+ Audience reached.
- 30+ High-engagement articles with significant interaction.
- 3+ Qualified leads generated from a single article.
- 300,000+ Views achieved on individual posts.
- 30% Growth in followers during a key campaign phase.
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