How and why Western brands are experimenting with WeChat

December 3, 2014
Posted in Social Media
December 3, 2014 itsthebt

With almost 400m active users and a growing global audience, Tencent’s WeChat app is the new king of Chinese social media.

Often touted as the Chinese alternative to WhatsApp, WeChat actually offers a far broader range of features and tools.

Alongside text, video and voice messaging, users in China can make mobile payments, browse ecommerce stores, play games, or book a taxi. It even offers access to an online investment fund.

All this, coupled with the fact that the messaging app offers a veil of privacy cherished by young Chinese, makes it easy to see why WeChat has become central to its users’ lives. Read More

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