Vertical will work with you to research the market, design a strategy and solution best suited to address the business challenges your company faces. We will help you understand your target audience, your competitors’ strategies, map out channels, partners, influencer and KOLS and come up with a plan for implementation.

What We Audit
Your Competitors in China

We map out what your direct competitors are doing across China’s major digital platforms. Not just whether they have a presence, but how active they are, what content they produce, how their audience engages, and where the gaps are that you can move into.
Platforms we cover:

• WeChat Official Accounts — content frequency, follower engagement, article strategy
• Baidu — organic rankings, paid search activity, content footprint
• Douyin — video presence, posting cadence, engagement rates
• Xiaohongshu — brand presence, UGC activity, product positioning
• Zhihu — thought leadership content, question ownership, industry authority

Your Own Digital Footprint
If you already have any presence in China, we audit that too. We assess how you’re actually showing up on each platform, identify what’s working, what’s hurting you, and where quick wins are available before we even start building a strategy.

What You Get

At the end of the engagement you receive two things:

A research report in PDF format covering competitor mapping, platform analysis, audience insights, and channel recommendations. This is a document your internal team can present to leadership to build the case for your China strategy.

A strategy consultation call where we walk you through the findings, answer your questions, and give you a clear recommended roadmap for implementation — whether you engage us to execute it or take it in-house.

Delivered within 2 weeks of project kickoff.

Who This Is For

This service is built for foreign B2B companies that are either planning their China market entry or already operating in China but unsure whether their digital approach is actually working. If you’re about to allocate budget to China marketing and want to make sure it goes to the right platforms with the right message, this is where you start.

Why It Matters

China’s digital ecosystem is completely separate from the rest of the world. Google doesn’t exist. LinkedIn has limited reach. The platforms your team uses every day have no presence here. The companies that waste budget in China are almost always the ones that skipped the research phase and assumed what works globally will work here. It doesn’t.

A two-week research engagement costs a fraction of a misallocated six-month campaign.