WeChat Tests Pay-to-Read Feature

December 18, 2020
December 18, 2020 itsthebt


WeChat is testing a new feature that allows public bloggers to add paywalls to their posts, the company said Wednesday. Qualified bloggers can charge readers up to 208 yuan ($30) for each article, and WeChat will charge the bloggers a technical service fee.

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WeChat rolled out a series of updates last Thursday, laying bare Tencent’s ambitious plans for WeChat Mini Programs—to build a vast online marketplace for traders and sellers. The new changes include a customer review mechanism, tools for brand protection and shipping, as well as a consumer protection platform, among others. The features bring the these WeChat sub-applications closer to resembling an online marketplace.

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Last week, China’s billion-user super-app WeChat faced a reckoning of sorts when Allen Zhang, the app’s founder, frankly discussed some of its shortcomings that have limited content creation. WeChat recently introduced several features to improve how content is seen and shared and plans to add short-video functions in a new version along with increasing its focus on monetization.

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Originally Posted by JingDaily


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