Comparing Search Engines in China

August 6, 2021 China Digital Marketing

China Search Engines. Comparing & Understanding How People Search

Infographic Comparing Search Engines in China

Get a better understanding of how people use search engines in China.

Launched in 2000 by Baidu.

  • The dominant search engine in China, capturing approximately 72% market share of the market.
  • Has its own ecosystem, including Baidu Baike (encyclopedia), Baidu Zhidao (Q&A platform), Baidu Xueshu (academics) etc. These pages have high priorities in the search result.
  • Lost some public trust due to the improper advertisement supervision, which leads to the death of Wei Zexi.

Launched in 2004 by Sohu, and cooperated with Tencent since 2013.

  • China’s second largest search engine by mobile queries
  • Has search access to the content from Tencent products WeChat Official Accounts and QQ, which Baidu does not.
  • The default search engine for a range of Tencent products (WeChat, QQ Browse etc.) and Zhihu.

Launched in 2014 by Alibaba and UC.

  • The default search engine for UC Browser, which has over 250 million MAU, and was ranked as the the second favorite mobile browser in China.
  • Features shopping, ebooks, novels, entertainments and other entertainment-oriented contents.
  • Only available on mobile devices.

Launched in 2012 by Qihoo 360.

  • The default search engine for 360 Browser, which occupies 24% market share in PC browser.
  • Qihoo 360’s free antivirus software is the most popular in China.
  • The competition level is lower on 360 Search, consequently, the cost per click is lower comparing with Baidu.
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