Apple Grabbed Record 25% Share Of Smartphone Sales In ChinaMarch 6 2015
Article From Tech Crunch
Apple’s continued progress in China saw the company record one-quarter of smartphone sales in urban areas of the world’s largest smartphone market for the first time, according to a new figures from Kantar. China aside, Apple saw significant growth across Europe and the U.S..
It’s well documented that Apple had a huge last quarter in China. The U.S. firm’s revenue jumped 70 percent year-on-year to $16 billion, while Canalys claimed it led smartphone shipments in the country for the first time. Kantar, which generates its figures by canvassing a global panel with audiences of ‘tens of thousands’ in each country, claims Apple’s largest iPhones to date outsold the competition between November 2014 and January 2015.
“In urban China, Apple’s iPhone 6 was the best selling phone in the three months ending in January with a share of 9.5 percent”, said Kantar’s Tamsin Timpson.
Xiaomi, which reportedly overtook Samsung to lead China’s smartphone market in 2014, also fared well. Its Redmi Note, a large screen version of its entry-level device, took second place with 8.9 percent of sales during that period, according to Kantar’s data.
Xiaomi’s devices are considerably more affordable than the iPhone — its Redmi series is around $150 unlocked, its flagship Mi family is approximately $300; an iPhone 6 is upwards of $650 — yet Kantar said Xiaomi maintained a slim 2.2 percent marketshare lead over Apple for smartphone sales.